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Top 3 Hotel Website Designs of 2006

Here are the Top 3 Hotel Website Designs of 2006. This my own personal opinion – so no voting, or judging panel that is respnsible for this Top 3 Hotel Website Desgin List of 2006.

My three winners have all something very unique about their design that I believe stands out from all the other hotel websites that I have come across in 2006. I focused my results on the

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level of high impact or value the initial homepage experience was able to create. I believe in the power of first impressions, and if users are not wowed right from the start, many times they are not compelled to explore the site any deeper. If you think of other outstanding sites that should have been included, and are potential worthy “Top 3 Hotel Website Designs”, please add them below.

Number 1: Best use of “User-Generated Content Design Integration”: Sheraton.com

Even if I think that some parts of the strategy should be modified and that there are some usability issues to fix, Sheraton, with its all new Web approach (http://www.starwoodhotels.com/sheraton/index.html) giving a place to customers to describe their experiences in the Sheraton hotels, understood that the Web is now ready to let visitors create and publish contents. Sheraton decided to give a big place to their customers in their new Web strategy. I applaud this bold iniative.

Number 2: Best use of “Multi-Media Experience Creation”: MGMGrand.com

MGM Grand, Las Vegas, launched their new website (http://www.mgmgrand.com) in 2006. In terms of Search Engine Optimization and usability, it is not perfect… but WOW what a nice intro video! Take a look a this nice job done by some creative guys from Montreal. Also, MGM Grand (the hotel company) is one of the first that has made RSS feeds available for all their properties.

Number 3: Best use of “Navigation Design”: OneAndOnlyResorts.com

One & Only Resorts (http://www.oneandonlyresorts.com) has come up with an innovative approach to navigating the site by using navigation clouds that are generated customized for each individual property. One&Only has also understood that users don’t read on the web, but get inspired by high impact imagery and multi-media – while staying consistent with the brand. Granted, usability is not perfect, and there are some search engine optimization issues, however I appreciate the refreshing approach to navigating the site and getting inspired.

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