Comments on: Twitter is blocked in China – what does it mean to Travel and Tourism Marketing? http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/ Fri, 30 Jul 2010 18:15:56 +0000 http://wordpress.org/?v=2.6.5 By: Paul Martin http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-105090 Paul Martin Thu, 13 Aug 2009 04:20:25 +0000 http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-105090 Actually, there is a taboo subject concerning Chinese outbound travel agencies. A lot of hotels marketers still think that they can reach affluent Chinese outbound travelers trough the network of Chinese outbound travel agencies, wich does not work. It may be difficult to say openly that the vast majority of State-owned Chinese travel agencies do not have the trust of Chinese travelers, but it is true. Let's face the facts that only a direct communication with Chinese travelers is effective for international hotels and resorts. China Elite Focus has developed speficic marketing tools to target directly the most affluent and high spenders Chinese tourists. And do not forget that the rules of marketing in the Western countries generally do not apply in the highly complex Chinese environment. Actually, there is a taboo subject concerning Chinese outbound travel agencies. A lot of hotels marketers still think that they can reach affluent Chinese outbound travelers trough the network of Chinese outbound travel agencies, wich does not work. It may be difficult to say openly that the vast majority of State-owned Chinese travel agencies do not have the trust of Chinese travelers, but it is true. Let’s face the facts that only a direct communication with Chinese travelers is effective for international hotels and resorts. China Elite Focus has developed speficic marketing tools to target directly the most affluent and high spenders Chinese tourists. And do not forget that the rules of marketing in the Western countries generally do not apply in the highly complex Chinese environment.

]]> By: Yesi Hill http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-95014 Yesi Hill Thu, 18 Jun 2009 21:47:29 +0000 http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-95014 I dont think so its right decision because twitter has many users and it is one of the important web site :) I dont think so its right decision because twitter has many users and it is one of the important web site :)

]]> By: AG http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92712 AG Thu, 04 Jun 2009 15:01:38 +0000 http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92712 It really reminds me prior to the blockade, Twitter was done due to overcapacity and various other things. At one point another digital marketer points out "your marketing plan involves twitter or other social media, what happens when it fails, such us glitches, system and of course the blockade. I guess you need to balance the field and have it spread across, maintaining a consistency of communication or dialogue can be time consuming as it is a 24-7, you basically have to got someone dedicated to manage it. For China case, on hotels side, it is difficult as most of this effort is deemed controlled by MARCOM (Marketing Communications, Communications or Public Relations. While some may have ace in the hole, some others are struggling on understanding social media strategy. True that we use them as vehicle to market or promote from time to time, but from my understanding has always been building a long term relationship...more like marriage, start massaging an awareness that is interactive and getting feedback, talking. 2nd aspect to it, PR in China have just started with press release that is generally released to media and still not convinced it is a press release that can be googled and found by a consumer. It would be interesting to see how the tide will turn with the coming era that is probably unavoidable... the expression is "sink or swim" I believe? It really reminds me prior to the blockade, Twitter was done due to overcapacity and various other things. At one point another digital marketer points out “your marketing plan involves twitter or other social media, what happens when it fails, such us glitches, system and of course the blockade.

I guess you need to balance the field and have it spread across, maintaining a consistency of communication or dialogue can be time consuming as it is a 24-7, you basically have to got someone dedicated to manage it.

For China case, on hotels side, it is difficult as most of this effort is deemed controlled by MARCOM (Marketing Communications, Communications or Public Relations. While some may have ace in the hole, some others are struggling on understanding social media strategy. True that we use them as vehicle to market or promote from time to time, but from my understanding has always been building a long term relationship…more like marriage, start massaging an awareness that is interactive and getting feedback, talking.

2nd aspect to it, PR in China have just started with press release that is generally released to media and still not convinced it is a press release that can be googled and found by a consumer.

It would be interesting to see how the tide will turn with the coming era that is probably unavoidable… the expression is “sink or swim” I believe?

]]> By: Josiah from HotelMarketingStrategies.com http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92626 Josiah from HotelMarketingStrategies.com Wed, 03 Jun 2009 22:43:44 +0000 http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92626 Since I have not worked much in Asia yet, I really enjoy reading your insights, Jens. It's helpful to know that social media promotions in China require a completely different approach than something we would try in North America or Europe. I'll be interested to see if the Chinese equivalents to Facebook and Twitter grow faster over the long term. I know that if I was in the same situation, I would probably switch to a local service that doesn't run the risk of being blocked. Since I have not worked much in Asia yet, I really enjoy reading your insights, Jens. It’s helpful to know that social media promotions in China require a completely different approach than something we would try in North America or Europe.

I’ll be interested to see if the Chinese equivalents to Facebook and Twitter grow faster over the long term. I know that if I was in the same situation, I would probably switch to a local service that doesn’t run the risk of being blocked.

]]> By: Lauren http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92586 Lauren Wed, 03 Jun 2009 14:48:41 +0000 http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92586 Good reading Jens. I was waiting for you to mention Youkou from the first instant! These on and off blocks are a good reminder to (newly arrived) massive brands to finesse the mainland with much greater flexibility and responsiveness than is required elsewhere. "Here today, gone tomorrow" is never truer. Good reading Jens. I was waiting for you to mention Youkou from the first instant!

These on and off blocks are a good reminder to (newly arrived) massive brands to finesse the mainland with much greater flexibility and responsiveness than is required elsewhere. “Here today, gone tomorrow” is never truer.

]]> By: Nabeel http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92560 Nabeel Wed, 03 Jun 2009 10:26:51 +0000 http://tourisminternetmarketing.com/featured/twitter-is-blocked-in-china-%e2%80%93-what-does-it-mean-to-travel-and-tourism-marketing/#comment-92560 How one could match their pace with today's world by blocking such important websites? How one could match their pace with today’s world by blocking such important websites?

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