Travel blogging bridge(S)

Travel Blogging BridgeFor my first post inside

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Tourism Internet Marketing Blog 2.0, TIMB 2.0 for the purist 😉 I would like to talk about a travel blogging bridge between Canada & France, possible new way for Internet marketing in the blogging area and compare pratices from this countries.
Well all know the commun history between the 2 countries (Jacques Cartier, french explorer who first described and mapped Canada) and all the cultural and economic links we have together.

Today, in the tourism field, we see partnership between Air Canada, Corsairfly and Groupe Nouvelles Frontières.

About history and culture (and tourism), for the 400th anniversary of the founding of Quebec City, the former Prime Minister and Senator, Jean-Pierre Raffarin, headed to

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Canada to present to the country’s authorities the contribution that France will bring to the celebrations regarding this important event.

In the tourism public field, both Canada and Maison de la France national DMO’s work with the same schema:

* B to B collaboration with tours operators and travel agencies
* Consumer Advertising
* P & R (invite journalists to meetings and special events)
* Promotion with some department store and other retailers
* Trade and Consumer Shows
* And they try to target the same ideal tourism profil 😉

30 to 60 year olds, high icome, manager or executive, business man and some niche market (gays, Internet tourist consumer, etc)

So, now what about the travel blogging market and a possible marketing leverage with this tools and

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the new ways market are working (market are conversations, blogs are the best vehicule for Internet conversations )

In France, with Maison de la France I don’t

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see any blogging leverage, Canada seems to lead the way, now what can be the future ways to market tourism products and tourism destination in the bloggosphere.

Let’s start a “thinktank” and conversations about this and with our 2 countries as exemple.

P.S : I am honored to be a guest blogger, thanks Jens and all the best for this new blog.



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Comment by Chris
2008-01-09 02:36:27

Claude, Love the “bridge” graphic!

I agree that Canada has paved some good ground in terms of leveraging blogs, but I’m still curious to see whether there is long term viability in adding the blogosphere to the marketing mix.

Brand stories (via blogs) matter, but is the content engaging enough, or important enough in terms of reach (penetration, ‘trustworthyness’, etc.) on a national level to inspire visits, reduce risk, or remove travel stress etc.? For me, the jury is still out on that.

Impossible to deny that USG (CGM) is important, trendy and “the future of the web”, but are we harnessing, facilitating and enabling it in appropriate ways?

2008-03-26 20:09:48

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