http://tourisminternetmarketing.com/featured/the-e-marketer-of-today-is-the-cmo-of-tomorrow/ Thu, 17 May 2012 19:51:54 +0000 http://wordpress.org/?v=2.6.5 http://tourisminternetmarketing.com/featured/the-e-marketer-of-today-is-the-cmo-of-tomorrow/#comment-18 The Changing Role of the Chief Marketing Officer : Jens Thraenhart Fri, 11 Jan 2008 21:55:57 +0000 http://tourisminternetmarketing.com/featured/the-e-marketer-of-today-is-the-cmo-of-tomorrow/#comment-18 [...] Heidrick & Struggles recently completed a study with Forrester Research to more closely analyze the changing role of the CMO (Chief Marketing Officer). We are pleased to share the findings with you in the attached report. It captures some compelling insights regarding the evolution of one of the most critical functions in business today - the marketing function.  I also wrote a post about how the E-Marketer of Today will be the CMO of Tomorrow on the Tourism Internet Marketing Blog. [...] [...] Heidrick & Struggles recently completed a study with Forrester Research to more closely analyze the changing role of the CMO (Chief Marketing Officer). We are pleased to share the findings with you in the attached report. It captures some compelling insights regarding the evolution of one of the most critical functions in business today - the marketing function.  I also wrote a post about how the E-Marketer of Today will be the CMO of Tomorrow on the Tourism Internet Marketing Blog. [...]

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