http://tourisminternetmarketing.com/featured/interview-with-the-founder-of-tripadvisor-stephen-kaufer/ Fri, 12 Mar 2010 19:13:45 +0000 http://wordpress.org/?v=2.6.5 http://tourisminternetmarketing.com/featured/interview-with-the-founder-of-tripadvisor-stephen-kaufer/#comment-3052 Tripadvisor and its use of the Hotel’s Brand : Thoughts on Hospitality Marketing and Distribution Mon, 03 Mar 2008 20:07:31 +0000 http://tourisminternetmarketing.com/featured/interview-with-the-founder-of-tripadvisor-stephen-kaufer/#comment-3052 [...] It seems hoteliers, basically independent hotels, are worried about the use of their brand being made by third parties when adding no value to it. In fact they understand that OTA’s add value by enhancing distribution, but review sites like TripAdvisor where anyone can post a review (positive or negative) with no need to demonstrate that ever stayed at that particular hotel, has no added value, despite the importance of transparency for its founder. [...] [...] It seems hoteliers, basically independent hotels, are worried about the use of their brand being made by third parties when adding no value to it. In fact they understand that OTA’s add value by enhancing distribution, but review sites like TripAdvisor where anyone can post a review (positive or negative) with no need to demonstrate that ever stayed at that particular hotel, has no added value, despite the importance of transparency for its founder. [...]

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