“Social Media and Travel” at TIA TravelCom in Las Vegas


I was invited to participate in a panel discussion about “Social Media and Travel” at TIA TravelCom in Las Vegas last week.

I shared the panel with Jasper Malcomsen, GM of Yahoo Travel, Jim Korvarik, GM of AOL Travel, and Christine Petersen, SVP Marketing Tripavisor. Our panel was moderated by Suzanne Cook, SVP Research TIA. All the prep work was taken under by Cindy Estis Green, who has just recently published a report on Website

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Best Practices – and the Canadian Tourism Commission was featured in the report.

After a general overview of Social Media in Travel and Tourism by Dr. Suzanne Cook, the discussion went into questions how to deal

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with negative postings, and how to leverage social media for an organization’s marketing mix. In the end, everybody agreed that social media is just a shift from the traditional word-of-mouth to the web. When a guest complaints about his or her stay in a hotel, the successful front desk staff could try to leverage this opportunity to turn the negative situation into building loyalty. Very similarly to the hotel example, Christine from Tripadvisor encouraged hotels to leverage the situation and engage in

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guest. (View more pictures of the panel here.)


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1 Comment

Comment by hossam
2008-08-18 13:49:14

Pleased to announce that the Electronic Union of Travel Industry EUOTI is launching its FIRST International Congress concerned with the Online travel business in the Sunny City of Sharm El Sheikh-Egypt 15-19/12/08
EUOTI conference will be managed by the international organization of IFITT together with the collaboration of the Arab travel Organization and under the supervision of the League of Arab states and The Egyptian ministry of Tourism authorities
EUOTI conference main objective is to create awareness , educate and update Travel industry producers and concerned people with the latest E-travel, E-marketing and E-commerce strategies to enable them to achieve best sales and profits with the minimum effort and human power , as recently proofed that around 52% of the world wide E-commerce is covered by the E-travel industry.
Conference Outlines and important Topics:
• Web Development
• Web Designing
• Online Sales Techniques
• Online Marketing technologies
• Mobile Marketing strategies
• Online Hotel Reservations systems appliance
• Video online Marketing
• Hotel & Restaurants E-Marketing
• Travel Companies business promoting
• Duplicating Investments aspects
• Broadening The Horizon of E-Travel business
EUOTI , herewith extend a sincere invitation to all Travel business concerned individuals , corporations and properties to attend its booming international conference event and to get an official certificate approved from the leading world wide travel organizations of attending this unique in the middle east event , which will take place 15-19/12/08 in Sharm El Sheikh – Egypt
Looking forward to welcome you on the Peace, charming City of Sharm El Sheikh.

Best Regards
Hossam Darwish
General Manager
Euoti- Electronic Union of travel Industry
Tel: +20 (2) 27 9272 50
Fax: +20 (2) 27 9272 52
Mob: +2 12 329 3909


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