Green IT

April 14, 2008

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Green IT – Is technology helping save energy or is the increased use of the internet and the associated server usage actually doing the exact opposite?
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Share your Travel Marketing Secrets

February 3, 2008

 

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Tourism Marketing Blog contributor Claude had the brilliant idea to reach out and ask experts to share their Travel Marketing Secrets and Tips – similar to the initative from Small Business Trends…but focused on travel, tourism, and hospitality marketing.The results will be shared here on the Tourism Internet Marketing Blog, and

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will also be presented at the Phocuswright Bloggers Summit at ITB, in collaboration with the “Tips from the T-List“. The top Travel Marketing Sectrets will also be publised in future version of the Tips from the T-List book.

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Dot Travel – The rise and fall of a brilliant concept

January 17, 2008

dottravel6.jpgI wrote about “dot travel” on my blog in the past, and just for the record, personally I still believe in the original dot travel concept, as well as the purity of the dot travel domain extension for travel and tourism related web addresses. However, I was saddened when I read the press release below, and I realized that the dot travel concept may have been killed by greed and short-term vision.

 

.travel to release nearly 300,000 destination names.
.travel domain registrar, EnCirca issued a .travel advisory regarding the release of nearly 300,000 reserved destination names. Effective with the new relaxed eligibility policy, the .travel registry is planning to release thousands of reserved place names, such as cities, iconic cultural sites and world heritage landmarks. These .travel domain names are ideal for search engine marketing since keywords in domain names are given extra weight in search engine rankings. Destination management organizations and tourism boards had until December 21, 2007 to secure their destination names from EnCirca before they are released for public registration.
(For Immediate Release – Travel News Distribution, December 2007)

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Interview with the Founder of TripIt, Gregg Brockway

January 11, 2008

I wrote about TripIt before on my blog, but at the recent PhoCusWright Conference in Orlando, I had an opportunity to talk to Gregg Brockway, co-founder and president of the Travel Planning website, and he was nice enough to answer some of my questions. Greg was also the co-founder of Hotwire, so has some extensive experience in building successful online travel ventures.


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Travel blogging bridge(S)

January 8, 2008

Travel Blogging BridgeFor my first post inside

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Tourism Internet Marketing Blog 2.0, TIMB 2.0 for the purist 😉 I would like to talk about a travel blogging bridge between Canada & France, possible new way for Internet marketing in the blogging area and compare pratices from this countries. Read more

Tourism Internet Marketing Blog 2.0

January 5, 2008

screenshot.jpgWelcome to the new blog layout!

Jens Thraenhart recently asked me to participate as a contributor on this blog, the second edition of his Tourism Internet Marketing site. That sounded like fun to me, so I was happy to agree.

Jens knows lots about e-marketing for the travel trade. And he has many savvy friends and colleagues in the industry, some of whom will be posting right here on the blog. I’m excited to be a part of that momentum.
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Interview with the Founder of TripAdvisor Stephen Kaufer

December 16, 2007

TripadvisorAt the recent PhocusWright

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Conference in Orlando, Florida, I had the opportunity to spend some time with Stephen Kaufer, Founder, President & CEO of Travel User Generated Content leader and pioneer TripAdvisor.com. Read more

Preview of New Travel Search Engine Kango.com

October 15, 2007

And new start-ups in the travel category are continuing to roll-out, which is great, and keeps it interesting. I was especially intrigued when my friend Yen Lee (originally from Vancouver – my current hometown), former head of Yahoo! Travel and former EVP at Worldres introduced me to his new venture a few months ago…and now he is ready for beta launch very soon. So we got on the phone, and I asked Yen a few questions about his new venture, Kango.

Tourism Internet Marketing Blog (TIM): Yen, what is Kango and what is the value proposition to the consumer?

We started Kango to help you make better decisions about your personal travel. Kango complements today’s travel booking sites (e.g. Expedia, aircanada.ca, deltahotels.com) by enabling you to find travel choices based on your desired experience and lifestyle (e.g. where to go for a warm weather beach vacation or what to do on a family trip to Calgary), then move directly to your preferred travel booking site.

A personalized travel search engine, Kango collects travel options and traveler opinions from all over the web and returns the most relevant recommendations on where to go, what to do and where to stay based on your preferences. For example, we return one set of hotel and activity recommendations when you are traveling to Vancouver on a romantic getaway and a different set when you are going to Vancouver with the family. Like web search engines (e.g. Google), Kango’s recommendations to you are not influenced by advertising.

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Growth of Fairmont Hotels & Resorts in Asia

October 13, 2007

Fairmont Raffles SingaporeI was recently in Singapore for the Global Board of Directors meeting of the Hospitality Sales & Marketing Association International (HSMAI) and to speak on a panel

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at the HSMAI Asia Connect Conference. I then had a day before flying back to Vancouver to spend with some old friends, inlcuding Ian Wilson. Ian is the new General Manager of the Raffles The Plaza Hotel in Singapore and the Regional Vice President Asia for Fairmont Hotels & Resorts. So I packed my little Flip Video Camera (just a wonderful little toy…a video camera for just $100), and decided to ask Ian a few questions about how he personally has been enjoying his first few days in Asia (since he is still living in the hotel), how he sees Fairmont’s growth in Asia, as well as the integration of Fairmont-Raffles-and Swissotel.

As a background, Ian and I became friends when we used to work together quite closely together when I headed Internet Strategy for Fairmont Hotels & Resorts and him overseeing Global Distribution, Revenue Management, and Reservations. Originally from Banff, Alberta in Canada, Ian started his hotel career at the Fairmont Banff Springs and also attended Cornell University for his undergraduate

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the General Manager at Fairmont Royal York Hotel in Toronto.

Fairmont Hotels & Resorts, now together with Raffles Hotels & Resorts and Swissotel, has ambitious plans for Asia. Some of the first projects that have been announced include the famous Fairmont Peace Hotel, Shanghai
and the new Fairmont hotels in Yangcheng Lake Hotel, Kunshan in
China, Macao (also a Raffles), as well as Beijing (have a look at the interesting design).

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the pool of the Raffles The Plaza Hotel, in one of the gardens at the famous Raffles Hotel, the entrance of the Raffles The Plaza Hotel, as well as from Ian’s hotel room (during a quick but heavy rain shower).

Thanks for your time Ian, and all the best of luck in Asia!

The E-Marketer of Today is the CMO of Tomorrow

August 15, 2007

The E-Marketer of Today is the CMO (Chief Marketing Officer) of Tomorrow…?

Well, I said it 10 years ago, and people thought I was crazy! In fact when I was experimenting with my first little Internet venture back in 1995, people told me: “Why are you doing this – nobody will ever use the Internet…”. Three years later, when I started my MBA/MMH at Cornell University, and told people that I wanted to look at E-Commerce as my focus, I got a similar response: “Hmmm, I thought you were in marketing and not technology…” Luckily, when I had my first internship with Mike Pusateri at Marriott International (who launched

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was one of the pioneers in hospitality e-commerce and online distribution), I met a mentor, who showed me the possibilities of hotel marketing of the future and guided me in the right direction.

Anyhow, this post is about an article (published in Advertising Age) from the recognized executive search firm Heidrick & Struggles about exactly this topic. I am sure they know what they are talking about. Check it out. It

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talks about that the CMO of tomorrow will play the role of the Digital

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Catalyst, Customer Advocate, Global Translator, Legacy Builder, Business Driver, and Humble Luminary. What I always hear when talking to my colleagues at the HSMAI Travel Internet Marketing Organization is that our jobs are not about building websites and executing search engine marketing programs, but about creating and executing strategies, building new businesses inside organizations, building and articulating brands, analyzing metrics and understanding consumer intelligence, and acting as collaborative change management agents and internal evangelists. This “e-commerce thing” has been an exciting ride, and I believe it will get even more exciting in the years to come.

Update:
Heidrick & Struggles recently completed a study with Forrester Research to more closely analyze the changing role of the CMO. We are pleased to share the findings with you in the attached report. It captures some compelling insights regarding the evolution of one of the most critical functions in business today – the marketing function.

Another great article about the same subject was in Strategy + Business Magazine called “The New Complete Marketer” by Gregor Harter, Edward Landry, and Andrew Tipping.

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