Popularity: 28% [?]

Share your Travel Marketing Secrets

Tourism Marketing Blog contributor Claude had the brilliant idea to reach out and ask experts to share their Travel Marketing Secrets and Tips - similar to the initative from Small Business Trends…but focused on travel, tourism, and hospitality marketing.The results will be shared here on the Tourism Internet Marketing Blog, and will also be presented at the Phocuswright Bloggers Summit at ITB, in collaboration with the “Tips from the T-List“. The top Travel Marketing Sectrets will also be publised in future version of the Tips from the T-List book.

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Popularity: 100% [?]

Dot Travel - The rise and fall of a brilliant concept

I wrote about “dot travel” on my blog in the past, and just for the record, personally I still believe in the original dot travel concept, as well as the purity of the dot travel domain extension for travel and tourism related web addresses.  However, I was saddened when I read the press release below, and I realized that the dot travel concept may have been killed by greed and short-term vision.

.travel to release nearly 300,000 destination names.
.travel domain registrar, EnCirca issued a .travel advisory regarding the release of nearly 300,000 reserved destination names. Effective with the new relaxed eligibility policy, the .travel registry is planning to release thousands of reserved place names, such as cities, iconic cultural sites and world heritage landmarks. These .travel domain names are ideal for search engine marketing since keywords in domain names are given extra weight in search engine rankings.  Destination management organizations and tourism boards had until December 21, 2007 to secure their destination names from EnCirca before they are released for public registration.
(For Immediate Release - Travel News Distribution, December 2007)    

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Popularity: 83% [?]

Interview with the Founder of TripIt, Gregg Brockway

I wrote about TripIt before on my blog, but at the recent PhoCusWright Conference in Orlando, I had an opportunity to talk to Gregg Brockway, co-founder and president of the Travel Planning website, and he was nice enough to answer some of my questions. Greg was also the co-founder of Hotwire, so has some extensive experience in building successful online travel ventures.

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Popularity: 55% [?]

Travel blogging bridge(S)

For my first post inside Tourism Internet Marketing Blog 2.0, TIMB 2.0 for the purist I would like to talk about a travel blogging bridge between Canada & France, possible new way for Internet marketing in the blogging area and compare pratices from this countries. Read more

Popularity: 74% [?]

Tourism Internet Marketing Blog 2.0

Welcome to the new blog layout!

Jens Thraenhart recently asked me to participate as a contributor on this blog, the second edition of his Tourism Internet Marketing site. That sounded like fun to me, so I was happy to agree.

Jens knows lots about e-marketing for the travel trade. And he has many savvy friends and colleagues in the industry, some of whom will be posting right here on the blog. I’m excited to be a part of that momentum.
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Popularity: 93% [?]

Interview with the Founder of TripAdvisor Stephen Kaufer

At the recent PhocusWright Conference in Orlando, Florida, I had the opportunity to spend some time with Stephen Kaufer, Founder, President & CEO of Travel User Generated Content leader and pioneer TripAdvisor.com. Read more

Popularity: 55% [?]

Preview of New Travel Search Engine Kango.com

And new start-ups in the travel category are continuing to roll-out, which is great, and keeps it interesting. I was especially intrigued when my friend Yen Lee (originally from Vancouver - my current hometown), former head of Yahoo! Travel and former EVP at Worldres introduced me to his new venture a few months ago…and now he is ready for beta launch very soon. So we got on the phone, and I asked Yen a few questions about his new venture, Kango.

Tourism Internet Marketing Blog (TIM): Yen, what is Kango and what is the value proposition to the consumer?

We started Kango to help you make better decisions about your personal travel. Kango complements today’s travel booking sites (e.g. Expedia, aircanada.ca, deltahotels.com) by enabling you to find travel choices based on your desired experience and lifestyle (e.g. where to go for a warm weather beach vacation or what to do on a family trip to Calgary), then move directly to your preferred travel booking site.

A personalized travel search engine, Kango collects travel options and traveler opinions from all over the web and returns the most relevant recommendations on where to go, what to do and where to stay based on your preferences. For example, we return one set of hotel and activity recommendations when you are traveling to Vancouver on a romantic getaway and a different set when you are going to Vancouver with the family. Like web search engines (e.g. Google), Kango’s recommendations to you are not influenced by advertising.

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Popularity: 27% [?]

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