Google Universal Search and your travel industry business. Are you ready?

April 21, 2008

It was around a year ago when Google started going live with universal search .

The goals was to bring all the other specialised search results (from Video, Maps , Images , News , User Reviews, etc.) to the main web search portal.I think it is interesting to analyse some data and live examples, thinking about a strategy and then to give our travel readers some tips to be operational with this “new Google game”.

Popularity: 66% [?]

Written by Claude · Filed Under Claude, Featured, e-Marketing | 4 Comments

Yahoo! Answers and the travel space.

February 20, 2008

Yahoo! Answers is becoming a reference site on the Internet. Its popularity could provides an opportunity for online marketers to acquire targeted referral traffic.

Yahoo! Answers propose The Yahoo! Answers Knowledge Partners program (currently in Beta) and Travelocity is one of the partners for the travel space.

By identifying Travelocity as providing great answers, they are building credibility and positive brand image. Good move.

Yahoo! Answers might be a viable way to increase your exposure and branding as an expert in your field.

When used correctly, Yahoo! Answers can be a source of direct referral traffic, even for small Cies who have time to handle this new channel and are not afraid sometimes by some “stupid” or “strange”questions!

My tip: Follow the guidelines, and as with any other social media site, focus first on what you can give to the community rather than what you can get from it.

What do you think about this marketing channel?

More information on Yahoo Search Blog

Popularity: 69% [?]

Written by Claude · Filed Under Claude, e-Marketing | 3 Comments

Travel blogging bridge(S)

January 8, 2008

For my first post inside Tourism Internet Marketing Blog 2.0, TIMB 2.0 for the purist I would like to talk about a travel blogging bridge between Canada & France, possible new way for Internet marketing in the blogging area and compare pratices from this countries. Read more