Yahoo! Answers and the travel space.

February 20, 2008

Yahoo! Answers is becoming a reference site on the Internet. Its popularity could provides an opportunity for online marketers to acquire targeted referral traffic.

Yahoo! Answers propose The Yahoo! Answers Knowledge Partners program (currently in Beta) and Travelocity is one of the partners for the travel space.

By identifying Travelocity as providing great answers, they are building credibility and positive brand image. Good move.

Yahoo! Answers might be a viable way to increase your exposure and branding as an expert in your field.

When used correctly, Yahoo! Answers can be a source of direct referral traffic, even for small Cies who have time to handle this new channel and are not afraid sometimes by some “stupid” or “strange”questions!

My tip: Follow the guidelines, and as with any other social media site, focus first on what you can give to the community rather than what you can get from it.

What do you think about this marketing channel?

More information on Yahoo Search Blog

Popularity: 65% [?]

Written by Claude · Filed Under Claude, e-Marketing | 3 Comments

Share your Travel Marketing Secrets

February 3, 2008

Tourism Marketing Blog contributor Claude had the brilliant idea to reach out and ask experts to share their Travel Marketing Secrets and Tips - similar to the initative from Small Business Trends…but focused on travel, tourism, and hospitality marketing.The results will be shared here on the Tourism Internet Marketing Blog, and will also be presented at the Phocuswright Bloggers Summit at ITB, in collaboration with the “Tips from the T-List“. The top Travel Marketing Sectrets will also be publised in future version of the Tips from the T-List book.

Popularity: 100% [?]

Written by Jens · Filed Under Featured, Jens, e-Marketing | 34 Comments