Canadians inspiring Canadians

June 29, 2007

The Canadian Tourism Commission takes its social media efforts yet to another level by launching an innovative contest to have Canadians inspire other Canadians. The entire contest in conjunction with Canadian Tourism on Yahoo Groups, as previously introduced. Have a look here. And of course, everything is done in both English and French. CTV (Radio Canada) is also a media partner of the initiative. Watch this morning’s Canada AM (CTV) interview with Canadian slam dunk poet Shane Koyzan, and Greg Klassen, VP Marketing for the CTC.

It all started when the CTC asked slam poet, Shane Koyzan to write a poem about Canada. It’s called “We Are More” and it is quite emotional for Canadians. You can watch it or listen to the poem online. (Note: It is a faster downlaod if you go here). The poem stands for what the new Canada keep exploring brand is all about—celebrating originality, following imagination, showing the world our Canada.

The French version of the poem is by Ivan Bielinski, and is called “la première fois“. Listen to the poem there (ecouter), or watch the video (regarder le film).

July 1 being Canada Day, the CTC not only wants to share this poem with all Canadians, and people all over that love the Canadian ideal and Canada as an unique tourism destination - but wants to use this poem as an inspiration for everybody to get inspired and encourage to share their own story…maybe in a form of a poem… It’s all about Canadians inspiring Canadians, to get out, discover Canada, and keep exploring.

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CTC launches beta version of blogging site on Canada.travel

June 22, 2007

After 18 months of hard work, the Canadian Tourism Commission last week launched the beta version of phase 1 of the Canada.travel community website (on www.blogs.canada.travel). This project was launched in partnership with Realtravel.com, one of the 12 essential travel websites according to Forbes.com.

Phase one (in English language) is really our test into the social media arena as a National Tourism Organization for Canada, and having partnered with one of the leaders in the space made it viable. The coming phases of our Canada.travel community website will be very innovative and will create value for the Canadian Tourism industry and relevancy for travellers, all with the goal to leverage the power of the Internet to increase tourism into Canada. It will certainly be an exciting ride!

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