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A New Hotel Brand in Canada soon to be Launched

May 5, 2007

Groupe Germain out of Montreal is planning to launch ALT HOTELS later on in 2007, with its first location in Montreal. Some of the core elements are design, atmosphere and chic interiors with the best possible price *and* with serious efforts to minimize impact on the planet.

The Montreal hotel will incorporate geothermal technology (use the earth’s constant temperature of 10 degrees Celsius (at a depth of about three meters) to help heat and cool the hotel as needed), which is an industry first in Canada - and eco-friendliness becomes a focus. Other energy-saving measures include efficient lighting throughout the building, and heat recovery from water used in commercial washers. To save costs without skimping on style, ALT Hotels is using a new construction concept: pre-fabricated rooms.

The sleek, modular rooms are built off-site by a furniture manufacturer, making it possible to assemble rooms while the hotel itself is still being built.
In addition, once in operation, every day, one happy customer that booked online will only be billed $1. A very interesting concept from the creators of Germain Boutique Hotels - congratulations to Co-President Christiane Germain, who also serves on the Board of Directors of the Canadian Tourism Commission.
Have a look at the press release here.

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Written by Jens · Filed Under Featured, Hotel Marketing, Jens | Leave a Comment