From the Blog

arrowTwitter is blocked in China – what does it mean to Travel and Tourism Marketing?
June 3, 2009 | 6 Comments


twitter-blocked.jpgFirst some background:As reported by Reuters, and experienced by myself yesterday in sunny Beijing, the GFW (Great Fire Wall) strikes again. The Chinese Government censors blocked access to Twitter and other popular online services on Tuesday (June 2) afternoon at approximately 5pm, two days before the 20th anniversary of the crackdown on democracy protests in Tiananmen Square. The photo-sharing site Flickr, email service Hotmail and other services were also unavailable this evening. Blogger.com was blocked last month and YouTube has been inaccessible from the mainland since March. Read more »

Popularity: 25% [?]

arrowUsing UGC to Attract Visitors – who leads?
May 19, 2009 | 2 Comments

In the good ‘ole days – a mere 30 years or so ago – destination marketing was a relatively simple affair: figure out your major selling features, maybe add some positioning spin ( a “snazzy byline or
contemporary looking logo), print some brochures, run an ad campaign; ensure there was a “call to action; ” wait for the phone to ring; mail out the brochures and hope for the best. Read more »

Popularity: 22% [?]

arrowWhy Discounting Won’t Work to Survive this Recession
April 9, 2009 | 8 Comments

The tourism industry has often boasted of its resilience and ability to rebound after drops in demand caused by such negative factors as 9/11, SARS or natural disasters. The adaptive response most frequently deployed is generic discounting. But does this serve the individual business or the tourism community well and will it work this time?  Read more »

Popularity: 17% [?]

e-Marketing

arrowTwitter is blocked in China – what does it mean to Travel and Tourism Marketing?
June 3, 2009 | 6 Comments

First some background:As reported by Reuters, and experienced by myself yesterday in sunny Beijing, the GFW (Great Fire Wall) strikes again. The Chinese Government censors blocked access to Twitter and other popular online... Read more »

arrowUsing UGC to Attract Visitors – who leads?
May 19, 2009 | 2 Comments

In the good ‘ole days – a mere 30 years or so ago – destination marketing was a relatively simple affair: figure out your major selling features, maybe add some positioning spin ( a “snazzy byline or contemporary... Read more »

arrowGoogle Universal Search and your travel industry business. Are you ready?
April 21, 2008 | 7 Comments

It was around a year ago when Google started going live with universal search . The goals was to bring all the other specialised search results (from Video, Maps , Images , News , User Reviews, etc.) to the main web search... Read more »

arrowYahoo! Answers and the travel space.
February 20, 2008 | 4 Comments

Yahoo! Answers is becoming a reference site on the Internet. Its popularity could provides an opportunity for online marketers to acquire targeted referral traffic. Yahoo! Answers propose The Yahoo! Answers Knowledge Partners... Read more »

arrowShare your Travel Marketing Secrets
February 3, 2008 | 41 Comments

Tourism Marketing Blog contributor Claude had the brilliant idea to reach out and ask experts to share their Travel Marketing Secrets and Tips – similar to the initative from Small Business Trends…but focused... Read more »

Social Media

arrowTwitter is blocked in China – what does it mean to Travel and Tourism Marketing?
June 3, 2009 | 6 Comments

First some background:As reported by Reuters, and experienced by myself yesterday in sunny Beijing, the GFW (Great Fire Wall) strikes again. The Chinese Government censors blocked access to Twitter and other popular online... Read more »

arrowUsing UGC to Attract Visitors – who leads?
May 19, 2009 | 2 Comments

In the good ‘ole days – a mere 30 years or so ago – destination marketing was a relatively simple affair: figure out your major selling features, maybe add some positioning spin ( a “snazzy byline or contemporary... Read more »

arrowThe Social Media Trends in Travel Tourism in 2009 and beyond
March 11, 2009 | 8 Comments

A panel at the Phocuswright Bloggers Summit at ITB in Berlin, including Darren Cronian, Kevin May, Klaus Hildebrandt, Martin Schobert, Vasco Sommer-Nunes, and moderated by Stephen Joyce about the Social Media Trends in... Read more »

arrowWhich one is the third largest blogging nation? Iran.
February 14, 2009 | 1 Comment

We now know that China is the biggest and most active blogging community in the world (more information can be found in Universal McCann’s Social Media Research Wave 3 research report), but what is the third largest blogging... Read more »

arrowSocial Networking in Travel – KLM Airlines
March 30, 2007 | 1 Comment

We all know Web 2.0 (or Travel 2.0) are the current buzz words. We also know that Social Networking sites in travel are the trend of the present. I have written about a few of them over the past few months (VibeAgent,... Read more »

Trends

arrowTwitter is blocked in China – what does it mean to Travel and Tourism Marketing?
June 3, 2009 | 6 Comments

First some background:As reported by Reuters, and experienced by myself yesterday in sunny Beijing, the GFW (Great Fire Wall) strikes again. The Chinese Government censors blocked access to Twitter and other popular online... Read more »

arrowWhy Discounting Won’t Work to Survive this Recession
April 9, 2009 | 8 Comments

The tourism industry has often boasted of its resilience and ability to rebound after drops in demand caused by such negative factors as 9/11, SARS or natural disasters. The adaptive response most frequently deployed is generic... Read more »

arrowThe E-Marketer of Today is the CMO of Tomorrow
August 15, 2007 | 1 Comment

The E-Marketer of Today is the CMO (Chief Marketing Officer) of Tomorrow…? Well, I said it 10 years ago, and people thought I was crazy! In fact when I was experimenting with my first little Internet venture back in... Read more »

arrowThe Great (Fire)wall of China
February 6, 2007 | Leave a Comment

As is well known, there are some subjects – such as Taiwan, Falun Gong – that the Chinese Government doesn’t think its people should know about. So about 30,000 Internet censorship officials have been deployed... Read more »

arrowGlobal Warming – it effects all of us!
January 28, 2007 | 1 Comment

This may not be totally relevant to the topic of my blog, but I thought I post it anyhow. This weekend I watched this documentary by Al Gore for the second time. If you see only one movie this year, make it An Inconvenient... Read more »

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